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Welcome to the homepage of the Global Marketing Network members-only portal for September 2008
Emerald Management First (only available to GMN members)
Emerald Management First is an online library that provides busy managers with the latest research from business schools and universities across the globe, presented in a concise, accessible format.
Editors' choice: September
1. Stewart Friedman: Total Leadership
2. Managing CSR: lessons from Statoil
3. The Elephant in the Corner: Jim Champy
4. India Arriving: Rafiq Dossani
5. Peter Cappelli: a book excerpt from Talent on Demand
6. Applying KM to information risk management
7. Dr. Faith Mwangi-Powell: the African Palliative Care Association
8. James Rieley column: Smart people?
9. Super auditors: Strengthening the link between internal audit and the board
10. The benefits and risks of national identification programmes
Click here to access Emerald Mangement First
Forthcoming Events
GLOBAL MARKETING STRATEGY 2008 is coming to Nigeria.
See marketing guru Svend Holensen and guests 9th October 2008 at official launch of GMN Nigeria more here
October 28th 2008, London Capital Club, London UK. How to Build Brands that Add Real Value to the Bottom Line.
A unique one-day workshop from two of the world`s leading marketing and branding gurus, Emeritus Professor Malcolm McDonald and Professor Leslie de Chernatony.
This one-day highly interactive masterclass with two of GMN`s leading Faculty members is packed with real-world examples and will open your eyes to some of the new ways of building brands that really add value to your bottom line and how to ensure they really increase shareholder value and business profitability. more here
Members can attend this workshop for the special rate of just £150+VAT. Email us at gmn@gmnhome.com to register.
3rd November 2008, 10pm-4pm, UK India Business Council, Millbank 'From Strangers To Friends To Advocates - The Rules For More Business, More Recommendations And A Greater Reputation!'
Personal reputation expert Rob Brown leads a 1-day workshop to help you develop your personal brand, turn your relationships into more profit and win more business. Whether you`re in a professional position or sailing your own ship as an entrepreneur, coach, consultant or trainer, your personal brand and reputation is vital to your success and more so in today's challenging economy. If you want to know how to network more confidently and effectively, build a powerful bank of contacts, increase your influence, create fans and advocates of what you do and establish yourself as the go-to choice for what you do, then this highly interactive seminar will hit the spot! more here
Members can attend this workshop for the special rate of just £85+VAT. Email us at gmn@gmnhome.com to register.
Latest News
Global Marketing Network Forms Global Alliance with Confedration of Tourism and Hospitality
CTH is delighted to partner with the Global Marketing Network, the innovative international membership association for marketing. Since 1982 CTH, (formerly known as CTHCM) has steadily built a worldwide reputation for valuable qualifications for the tourism, hospitality and travel industries. The partnership will provide a number of benefits for members of both associations and ensures that CTH becomes de facto Global Marketing Networks special interest group worldwide for the tourism, hospitality and travel sector and Global Marketing Network becomes CTHs exclusive marketing association partner.
Speaking about the partnership, Darrell Kofkin, Chief Executive of Global Marketing Network said, We are delighted that Global Marketing Network has entered into such an exciting agreement with CTH. Together were going places and both associations share the same desire to serve their members needs and to be innovative in doing so. We feel that this partnership strengthens our own ability to support marketing professionals in the tourism, hospitality and travel sectors.
Nick Wright, General Manager of CTH says We are very pleased to partner Global Marketing Network. I feel Global Marketing Networks membership, marketing qualifications, seminars and networking opportunities will interest and add value for our own members and our network of approved centres. I have no doubt our affiliation puts us both in a stronger position to make the most of the global opportunities available in the tourism, hospitality and travel industries.
Ready to join? click here now
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