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Welcome to the homepage of the Global Marketing Network members-only portal
Featured Events
Very special Members offer to attend Chindia Rising 2009 in London on 12th May 2009 with GMN Global Honorary Preseident Dr Jagdish Sheth, plus special savings on other GMN endorsed events. more here
Emerald Management First (only available to GMN members)
Emerald Management First is an online library that provides busy managers with the latest research from business schools and universities across the globe, presented in a concise, accessible format.
Editors' choice for March
- Think Again: an interview with Whitehead, Campbell and Finkelstein
- Robbing Peter to pay Paul?
- SKIRTS in the Boardroom: an interview with Marshawn Evans
- The value of contingency planning
- Human Resources and the New World business order
- Creative industries: expanding knowledge-based sectors
- Developing new services: a LIFENET case study
- The UK financial system: lessons from Northern Rock
- Benchmarking: measuring performance in facilities management
Click here to access Emerald Mangement First
Latest News
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Brand Finance and Global Marketing Network Enter Long Term Alliance
David Haigh, CEO, Brand Finance plc
Global Marketing Network and Brand Finance have agreed to enter into a long term alliance for the purpose of developing a range of measures to benefit the global marketing profession.
Darrell Kofkin, Global Marketing Network's Chief Executive says: "We are delighted to have entered into agreement with Brand Finance, acknowledged as the world's leading independent brand valuation consultancy. Greatly admired and respected around the world, we are very much looking forward to working with them in furthering the development of the marketing profession worldwide."
Darrell Kofkin continues: "The need for marketing accountability has never been greater. It is more critical than ever that marketers live up to their responsibilities as guardians of the brand and help shape the way that organisations meet customer expectations, build and rebuild reputations, deliver on promises and contribute towards the bottom line. It is therefore essential that marketers and business understand and evaluate the value of their brands."
Together Brand Finance and Global Marketing Network will use their global networks to support marketers with a range of measures designed to provide marketers with access to high quality resources, networking and business development opportunities. The alliance will help marketers ensure that their skills, knowledge and capabilities are really kept up-to-date.
David Haigh, Chief Executive Officer of Brand Finance plc describes the alliance: "If the current crisis teaches marketers anything, it is that the brand equity invested in strong, well-nurtured brands brings dividends to businesses negotiating tough times. The battle now is to illustrate the profitability of coherent branding to management. That is the alliance's mandate which Brand Finance and Global Marketing Network will work hard to deliver."
David Haigh has also been appointed to the Advisory Council of Global Marketing Network and will speak at the Global Marketing Network conference 'Chindia Rising 2009' on 12th May 2009 at Cass Business School in London where he will show the potential and pitfalls associated with doing business in India and China.
Kofkin concludes: "We are delighted that David has joined the Advisory Council. This further demonstrates our continued commitment to bringing the worlds of marketing and finance closer. At a time when questions are being asked about whether it is marketing or finance which offers the best way out of the recession, we believe that, by working together both have a vital role to play – and not just during the recession, but beyond." |
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Dr Jagdish N Sheth Appointed Global Honorary President, Global Marketing Network
The Board of Global Marketing Network has confirmed the appointment of the distinguished marketing authority Dr Jagdish N Sheth as its inaugural Global Honorary President.
Dr Jagdish Sheth is widely regarded as one of the world's leading business thoughtleaders. He is currently the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA , consistently ranked as one of the world's foremost business schools.
A prolific author, his most recent book, 'Chindia Rising: How China and India Will Benefit Your Business', is already a best-seller. To mark his appointment, Dr Sheth will be speaking at the 'Chindia Rising 2009' conference. This high-profile event, organised by Global Marketing Network on 12 May 2009 in the UK, also doubles as the European launch of his best-selling book. MORE HERE
Says Mr. Darrell Kofkin, Global Marketing Network's Chief Executive: "We are hugely honoured and delighted that Dr Sheth has accepted this key role at such an important time in our history. Greatly admired and respected around the world as an exceptional business thought-leader, we are very much looking forward to working with him in furthering the development of the marketing profession worldwide."
Dr. Sheth says of his appointment: "Marketing needs a makeover, and no more so than now. Whilst marketing is an important societal and business function that serves to align the forces of the free market with the needs and desires of the people, it has had a serious image problem for some time with most of its key stakeholders.
Global problems demand global solutions and the marketing profession needs to become stronger today, for tomorrow, worldwide. It also needs to work more closely with other business functions, and to collaborate with them - not just through the recession, but beyond it. Bottom line, it needs to weed out the malpractices that beset it, and become more professional."
Continues Dr. Sheth: "This is why I am so delighted to have accepted this appointment as Global Marketing Network's inaugural Global Honorary President. I very much support its vision of raising standards in the marketing profession, worldwide. it is vital that, across the world we enable marketers to become ever more capable, and that we encourage the development of a strong, supportive and well-respected profession. " more about Dr Sheth here
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